What objects will be on the DigiU marketplace?

When launching a startup, the most crucial stage is testing the hypothesis and demand for the product. The hypothesis is tested when it encounters the market and target audience. The team should rely on certain metrics – let's go through them in this post.

Having the first deals in place indicates the potential for the startup to become truly successful. In short, it's a sign that customers are willing to pay for your product. So, what should the product be like in this case?

First, the product should meet real people's needs. In 2008, there was no service that helped search for rental properties anywhere in the world. And many people had such a need. That's how Airbnb was born (with a market capitalization of $92.63 billion).

Second – the product should be simple and easy to use. The customer doesn't need any special skills to buy and use the product. For example, Uber, with a market capitalization of $141.9 billion – anyone in the world can order a taxi with just one tap on their smartphone.

Third. The product should cater to the interests of all types of potential audiences interacting with it. Thus, Amazon (with a market capitalization of $1.769 trillion) considers the interests of different audiences: product manufacturers, logistics companies, sellers, and buyers.

And, of course, there should be quick liquidity, the ability to quickly sell assets and turn a profit.

If we rely on these metrics, then the first real estate properties on the marketplace should address the needs of investors and property owners, be easy and convenient to buy and sell, and be beneficial to all types of audiences: developers, brokers, and owners.

Based on these points, we analyze the first real estate properties on the marketplace and prepare everything necessary for the first deals this spring.

Stay tuned for updates!

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